According to projections, the global gamification market will increase at a compound annual growth rate (CAGR) of 27.4% from $9.1 billion in 2020 to $30.7 billion in 2025.
In today’s fast-paced world, it can be challenging for companies to keep up with the constantly evolving business landscape. To stay competitive, it is crucial for companies to continuously invest in their employees’ growth and development. One way to achieve this is through effective corporate training programs. However, traditional training methods can be monotonous and fail to keep employees engaged. This is where gamification comes into play. In this blog, we will explore the benefits of gamification in corporate training and how it can make learning fun again.
What is Gamification?
You’re sitting in a boring training session at work, struggling to keep your eyes open as your trainer drones on and on. Suddenly, you hear a buzz from your phone. You glance down and see that you’ve just earned 50 points in a virtual game that’s been integrated into your training. Suddenly, you’re wide awake and engaged, eager to earn more points and beat your colleagues.
That’s the power of gamification in corporate training! By incorporating game elements like points, levels, and rewards, training sessions can become more engaging and fun for employees. But beyond just being entertaining, gamification has been proven to be a cost-effective way to improve learning outcomes and boost employee performance.
Gamification is the process of applying game-like mechanics and design principles to non-game contexts. It involves incorporating elements such as points, badges, leaderboards, and challenges into activities to increase engagement and motivation. In corporate training, gamification can be used to make the learning experience more enjoyable, interactive, and immersive.
Benefits of Gamification in Corporate Training
Increased Engagement and Motivation
Gamification can help increase employee engagement and motivation by making the learning experience more enjoyable and rewarding. By incorporating game elements such as points, badges, and leaderboards, employees can track their progress and see how they stack up against their colleagues. This can create a healthy sense of competition and drive employees to perform better.
According to studies, gamified initiatives have led to a 48% increase in workplace engagement and 72% of workers feeling motivated to work harder. Additionally, gamification has been shown to improve employee productivity by 90%.
Improved Learning Retention
According to eLearning Learning, knowledge retention increases by 30% if an oral and/or text-based presentation is accompanied by images, infographics, and other types of visuals.
Gamification can also improve learning retention by providing a more immersive and interactive experience. Rather than simply reading through training materials, employees can engage in interactive activities that test their knowledge and skills. This can help employees retain information better and apply it in real-world situations.
Personalized Learning Experience
Standardized gamification systems are becoming outdated, as evidenced by the fact that 74% of consumers become frustrated when they receive content that does not align with their interests. Moreover, 94% of businesses consider personalization to be a critical factor for their success.
Gamification can also provide a more personalised learning experience. By tracking employee progress and performance, companies can tailor training programs to meet individual needs and preferences. This can help employees feel more invested in the learning process and increase their overall satisfaction with the training program.
Growth Engineering’s gamified learning management system is an excellent example of personalization in action. Their platform offers customised learning pathways, allowing admins and managers to create tailored learning journeys for their teams. This content is presented in a customizable environment that can further enhance engagement and motivation.
Cost-Effective
Gamification has become a popular and effective way to train employees in the corporate world. One of the main benefits of gamification is that it is cost-effective. Traditional training methods can be expensive, requiring materials, facilities, and personnel. In contrast, gamification can be implemented using existing technology and software, reducing the need for additional resources.
Gamification can be a cost-effective way to provide corporate training. By incorporating game-like elements into existing training materials, companies can improve the effectiveness of their training programs without having to invest in new resources or technologies.
FreshDesk, a cloud-based help desk platform, boosted their customer rep team productivity by implementing gamification in their day-to-day tasks. This resulted in an impressive 1,000% increase in revenue within the first year of launch, among their 40,000 clients.
How to Incorporate Gamification in Corporate Training
📌Set Clear Goals and Objectives
Before incorporating gamification into your training program, it is essential to set clear goals and objectives. What do you want employees to achieve? How will gamification help achieve those goals? By setting clear objectives, you can ensure that gamification is used in a targeted and effective way.
✅Choose the Right Game Elements
It is crucial to choose the right game elements for your training program. Not all game elements are created equal, and some may not be appropriate for your specific training needs. Consider factors such as employee demographics, learning objectives, and the type of training materials when selecting game elements.
🗒️Provide Immediate Feedback
One of the most critical aspects of gamification is providing immediate feedback. This feedback can come in the form of points, badges, or other game elements. It is crucial to provide feedback that is both informative and motivational to keep employees engaged and motivated.
🔍Track Progress and Performance
Tracking progress and performance is essential for gauging the effectiveness of your training program. By tracking employee performance, you can identify areas for improvement and tailor training programs to meet individual needs.
Conclusion
Gamification is an effective way to make corporate training more engaging, interactive, and fun. By incorporating game-like mechanics and design principles into training activities, companies can increase employee engagement and motivation, improve learning retention, provide a more personalised learning experience, and do so in a cost-effective way. When incorporating gamification into your training program, it is essential to set clear objectives, choose the right game elements, provide immediate feedback, and track progress and performance. With these elements in place, gamification can help make learning fun again and improve the overall effectiveness.
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