6 proven interviewing tips to sell your company and attract top talent

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According to recent studies, 74% of HR professionals prefer using structured interviews as their go-to method for interviewing candidates. Behavioural interviews come in at a close second at 73%, followed by phone screenings at 57%, and panel interviews at 48%. 

As businesses strive to stay ahead of the competition, attracting top talent has become a top priority for many companies. One of the key ways to attract the best talent is to sell your company during the interviewing process. 

So are you ready to take your company’s recruitment game to the next level? If you want to attract top talent and stand out from the competition, then you need to bring your A-game during the interview process. That’s right, it’s time to show those potential hires what makes your company so amazing and why they should want to be a part of it. Lucky for you, we’ve got six killer interviewing tips to help you sell your company and bring in the best and brightest. Let’s dive in:

6 interviewing tips

πŸ“Prepare for the Interview


Preparation is the key to conducting a successful interview. Before the interview, review the candidate’s resume and application materials so you can ask relevant questions during the interview. It’s also important to prepare a list of questions that will help you get a better understanding of the candidate’s skills, experience, and personality. You can also research the candidate online and learn more about their work history and interests.

πŸ‘€Showcase Your Company Culture

During the interview, make sure to talk about your company’s culture and values. Share stories and examples of how your company lives up to its values and what makes it a great place to work. This will help the candidate get a sense of what it’s like to work at your company and whether it’s a good fit for them.

The lack of information about the company causes 47% of candidates to fail job interviews.

 Providing adequate information about the company can help candidates put their best foot forward, resulting in a positive candidate experience and saving time and resources for recruiters. Briefing candidates before interviews with relevant information can keep them engaged and interested in the role. Ensuring that candidates have sufficient information about the company also reflects positively on the candidate’s experience.

πŸ”—Showcase Employee Testimonials


During the interview, you can also share testimonials from current employees. This will give the candidate an idea of what it’s like to work at your company and how your current employees feel about the company culture and work environment. You can also talk about the employee benefits and perks that your company offers, such as health insurance, retirement plans, or flexible work hours.

πŸ’₯Be Honest About the Challenges

While it’s important to sell your company during the interview, it’s also important, to be honest about the challenges that come with working at your company. This will help candidates make an informed decision about whether your company is the right fit for them. For example, if your company is going through a period of change, you can talk about how you’re addressing those changes and what the company’s future plans are.

πŸ“ˆShowcase Opportunities for Growth and Development

According to a survey conducted by the Work Institute, the primary cause of employees leaving their jobs is the absence of opportunities for career growth. 

Retaining your most valuable employees requires offering them a well-defined trajectory for their future development. A personalized career development plan that caters to each employee’s strengths and interests is essential to achieving this goal.

Top talent is often looking for opportunities to grow and develop in their careers. During the interview, talk about the opportunities for growth and development within your company. This could be anything from training and development programs to opportunities for advancement or the chance to work on high-impact projects.

πŸ—’οΈFollow Up with Candidates

Finally, it’s important to follow up with candidates after the interview. This shows that you’re interested in them as a candidate and reinforces your commitment to building a strong team. You can also provide feedback on the interview and answer any questions the candidate may have about the company or the role.

According to research, 94% of job seekers want to receive interview feedback, but only 41% of job seekers have received feedback after an interview. 

Providing feedback and follow-up is an important part of creating a positive candidate experience. Feedback helps job seekers understand where they excelled and where they could improve, and it also provides valuable insights to the hiring company. In addition to benefiting candidates, providing feedback can help streamline the hiring process in the long run.

What not to do when interviewing for recruitment?

When interviewing for recruitment, it’s important to avoid certain behaviors that could negatively impact your chances of getting hired. Here are some things not to do when interviewing for a job:

    1. Don’t be underprepared: Failing to research the company or the position properly before the interview can make you appear under prepared and disinterested. It’s important to do your homework beforehand and come prepared with questions and talking points.
    2. Don’t badmouth former employers: Speaking negatively about past employers or colleagues can reflect poorly on you and make you appear unprofessional. It’s important to stay positive and focus on your own experiences and skills.
    3. Don’t dominate the conversation: While it’s important to showcase your skills and experience, it’s equally important to listen to the interviewer and engage in a dialogue. Dominating the conversation can make you appear self-centered and uninterested in the needs of the company.
    4. Don’t lie or exaggerate: It’s important to be honest about your skills and experiences. Lying or exaggerating can be discovered later in the recruitment process and can result in losing the job offer.

  1. In conclusion, by following these interviewing tips, you can effectively sell your company to top talent and attract the best candidates. Remember, the interviewing process is not just about the candidate selling themselves to you, it’s also about you selling your company to them. By creating a positive and engaging experience for candidates, you can build a strong team that will help your company succeed.

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