According to TalentLMS, 83% of employees who undergo gamified training are more motivated at work and 12% of employees who receive non-gamified training are unproductive, higher than those who receive gamified training (3%).
Gamification has emerged as a powerful tool for corporate training and development programs. By incorporating game mechanics and elements into training courses, companies have found ways to increase employee engagement, motivation, and retention of knowledge. In this blog, we’ll take a closer look at 4 successful examples of gamification in corporate training programs and what made them effective.
What is gamification?
Gamification refers to the process of applying game design principles and mechanics to non-game contexts, such as education, marketing, and workplace training. This approach involves using game-like elements, such as points, badges, leaderboards, challenges, and rewards, to motivate and engage people in achieving specific goals or tasks.
The idea behind gamification is to tap into people’s natural desire for competition, achievement, and recognition by creating an immersive and interactive experience that encourages active participation and learning. By incorporating game-like elements into non-game contexts, gamification seeks to make these experiences more enjoyable and compelling, ultimately leading to improved performance, engagement, and motivation.
What are the benefits of using gamification in corporations?
Increased engagement and motivation:
Gamification makes learning and training more enjoyable and interactive, which can lead to increased participation and motivation among employees.
Improved learning outcomes
The use of game-like elements, such as challenges and rewards, can enhance learning outcomes by promoting active participation and knowledge retention.
Enhanced employee performance
: Gamification can help improve employee performance by providing immediate feedback and recognition for achievements, which can lead to increased confidence and motivation to perform better.
Reduced training costs:
By making training more engaging and effective, gamification can help reduce the costs associated with traditional training methods, such as classroom-based training.
Foster a culture of continuous learning:
By incorporating gamification into training and development programs, corporations can encourage a culture of continuous learning and development among employees, which can lead to increased innovation and competitiveness.
4 examples of gamification in corporate
Deloitte’s Leadership Academy:
Deloitte, one of the world’s largest consulting firms, created a leadership development program that incorporated gamification elements. The program included virtual reality simulations, case studies, and interactive learning modules that allowed employees to develop and practice leadership skills in a risk-free environment. The program also offered rewards and recognition to employees who completed specific challenges and achieved certain milestones.
💡The success of the program was evident in the results. Deloitte reported a 47% increase in employee engagement and a 37% increase in leadership effectiveness among program participants.
The gamification elements helped to create a more immersive and engaging learning experience, which led to higher retention of knowledge and skills.
PepsiCo’s “Performance with Purpose” Program:
PepsiCo’s “Performance with Purpose” program was designed to train employees on the company’s sustainability goals and initiatives. The program used a gamified platform called “PepsiCo Sustainability University” that included interactive modules, quizzes, and challenges. The program also offered rewards and recognition to employees who completed specific courses and achieved sustainability-related goals.
The program successfully drove awareness and engagement around PepsiCo’s sustainability efforts.
💡More than 90% of employees who participated in the program reported an increased understanding of the company’s sustainability goals, and PepsiCo saw a 20% reduction in waste and a 16% reduction in water usage as a result of employee-driven sustainability initiatives.
Hilton’s “Hilton Honors” Program:
Hilton’s “Hilton Honors” program is a gamified training program designed to educate employees on the company’s customer service standards and to incentivize employees to provide exceptional customer service. The program includes interactive modules, videos, and quizzes that teach employees the skills and behaviors needed to deliver exceptional service.
The program has been successful in increasing employee engagement and customer satisfaction. Employees who complete the program are awarded badges and points, which can be redeemed for rewards such as gift cards, travel vouchers, and other incentives.
💡As a result, Hilton has seen a 14% increase in customer satisfaction scores and a 20% increase in employee engagement.
KFC “ Shrimp Attack”
A KFC outlet in Japan recently utilized gamification to promote their latest line of shrimp food items. Through a collaboration with Nintendo, KFC developed “Shrimp Attack,” a game in which players defend a KFC castle by slicing as many shrimp as possible, much like the popular game Fruit Ninja.
The game was accessible for free on the KFC website, and players could earn reward coins that could be redeemed for discounted meal combos at the nearest KFC outlet.
💡Despite initially struggling to attract customers, the brand experienced a 22% increase in game registrations after launching the game. In the end, KFC saw a substantial 106% increase in overall sales growth, thanks to the gamification strategy.
This unique approach to marketing not only engaged customers but also provided a fun and interactive way for them to learn about KFC’s latest offerings. The success of the campaign demonstrates the effectiveness of gamification in capturing customers’ attention and driving sales growth.
As we look toward the future of corporate training and development, it’s clear that gamification will continue to play a critical role in shaping the way employees learn and grow in the workplace. As companies seek to attract and retain top talent, they must find new and innovative ways to engage and motivate employees. Gamification offers a powerful solution to this challenge, creating a win-win scenario for both employees and employers.
So, whether you’re a small startup or a large multinational corporation, consider incorporating gamification into your training and development programs. By doing so, you’ll not only improve employee performance and satisfaction, but you’ll also position your company for long-term success and growth.
If you want to learn more about gamification and its benefits in the workplace be sure to have a look at this.
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