In Nepal, Gen Z represents a significant portion of the population, as 52% of people fall between the ages of 7 and 24, making it the largest demographic group in the country.
While globally, Gen Z represents 25.9% of the world population, in Nepal, this number is even higher, highlighting the importance of understanding and engaging with this group in the workplace.
It’s essential for businesses to develop effective strategies to engage with the growing number of Gen Z professionals in the workforce, as they are expected to triple in number by 2030 and now outnumber millennials.
WHO ARE THE GENERATION Z?
Generation Z, also known as Gen Z or Zoomers, refers to the demographic group born after the millennial generation. While there is no set start or end date for the generation, it is generally accepted to include those born between the mid-1990s to the mid-2010s, with some definitions extending to 2010s or later. This group is characterized as being the first truly digital-native generation, having grown up with constant access to technology and being highly connected through social media.
But it’s not just all about the technology with these guys. Gen Zers are socially conscious and care deeply about social issues, from climate change to gender equality. They’re the ones leading the charge for change and making their voices heard in ways we’ve never seen before.
WHAT DOES GEN Z WANT IN THE WORKPLACE?
Gen Z wants a lot of things in the workplace, but one of the most important is a sense of purpose. They want to feel like they’re making a positive impact and contributing to something larger than themselves. They’re also looking for a flexible work-life balance and the ability to work from anywhere.
Gen Zers value inclusivity and diversity, and they want to work for companies that share these same values. They’re also looking for transparency and authenticity in their work environment, with open communication and a willingness to listen to their ideas and feedback.
In terms of career development, Gen Z values continuous learning and growth opportunities. They want to work for companies that invest in their professional development and offer opportunities for mentorship and skill-building. Additionally, they want to feel like their work is making a tangible impact on their organisation and the world.
How to engage Gen Z in training?
Gen Z, the youngest generation in the workforce, brings a fresh set of characteristics, preferences, and expectations that require a unique approach to training. In this blog post, we’ll explore six tried-and-true steps to captivate Gen Z in your training initiatives. Get ready to rock their world and create a learning experience they’ll never forget!
Gen Z is a generation that values authenticity above all else. They crave real, genuine experiences. When designing your training programs, focus on being authentic and relatable.
Ditch the scripted corporate language and connect with them on a personal level. Use real-life examples and stories to make the training content relevant and relatable. Showing your genuine self will establish trust and resonate deeply with Gen Z.
Leverage Social Media
If you want to reach Gen Z, you’ve got to speak their language—and that language is social media. Gen Z practically lives on platforms like Instagram, TikTok, and Snapchat.
Harness the power of these platforms to deliver your training content. Create engaging and bite-sized videos, infographics, and interactive quizzes that they can consume and share on their favorite social media channels. This approach not only captures their attention but also encourages them to actively participate and share their insights with others.
Gen Z is a highly collaborative generation. They thrive in group settings and love to work together. Incorporate collaborative activities and projects into your training programs to tap into their natural inclination.
Encourage them to work in teams, share ideas, and learn from one another. Create opportunities for group discussions, brainstorming sessions, and interactive workshops. This not only enhances their engagement but also cultivates valuable teamwork and communication skills.
Make it Mobile-Friendly
Gen Z is the true digital native generation, and their smartphones are like an extension of their bodies. To effectively engage them in training programs, it’s essential to make your content mobile-friendly.
80% of Gen Z want to work with advanced technology, and 91% consider a company’s tech as a deciding factor for job offers.”
Optimize your training materials for mobile devices, create mobile apps, or leverage learning management systems that have mobile capabilities. By making the content accessible on their smartphones, you enable Gen Z to learn on the go and integrate learning seamlessly into their digital lifestyle.
Gamify the Experience
The use of game-based learning in workplaces is on the rise, as it is believed to enhance employee engagement, productivity, and profitability.
Many large global businesses, including up to 70% of the Global 2000 companies, have already incorporated gamification elements in their operations.
Gamification is a powerful tool to engage Gen Z. Having grown up in a world of video games, they respond well to interactive and competitive elements. Incorporate game-like elements into your training programs to create an engaging and immersive experience.
According to a study by TalentLMS, 83% of learners said that they would be more engaged in their training if it included progress tracking and milestones.
Develop interactive quizzes, challenges, and leaderboards that allow them to track their progress and compete with their peers. Offer rewards and recognition for achieving milestones, fostering a sense of accomplishment and motivation.
Provide Mentorship Opportunities
The results of a study indicate that career development has a significant effect on employee experience and motivation, with 94% of employees agreeing that support for learning and development would cause them to remain at a company for an extended period.
Gen Z values guidance and mentorship. They appreciate having someone to look up to and learn from. Incorporating mentorship programs into your training initiatives can greatly enhance their engagement and professional growth. Establish formal mentorship programs where experienced professionals can guide and support Gen Z employees. Additionally, provide informal networking opportunities where they can connect with mentors in their field. The presence of mentors helps Gen Z feel supported, inspired, and motivated to excel in their careers.
Congratulations! You now have a comprehensive guide to engaging Gen Z in your training programs. By embracing authenticity, leveraging social media, encouraging collaboration, making it mobile-friendly, gamifying the experience, and providing mentorship opportunities, you’ll create a learning experience that resonates deeply with Gen Z. Remember, Gen Z brings unique qualities and preferences to the table, and by adapting your training approach, you’ll not only engage and empower them but also set them up for success in their professional journeys. So get ready to rock their world and watch them thrive!
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